In my last few posts, we talked about the significance a proven marketing tool can have on your real estate business.
I even let you fine folks swipe and deploy…
I also shared the 3 levels of opportunity in the bank foreclosure arena: pre-foreclosure, which happens before a sale; pre-list foreclosure happens in the weeks/months between the foreclosure auction and the live MLS listing; and the post-list foreclosure / REO (real estate owned), which is when the bank has foreclosed on the property, owns it
One of the best direct mail pieces to reach a seller is by a seller letter.
And, today, I’ve got a special swipe and deploy for you that…hint hint…may have something to do with just this very topic.
Like I mentioned in my last blog post about my proven postcard, there are 3 levels of opportunity in the bank foreclosure arena.
These 3 levels of opportunity are:
- The pre-foreclosure stage, which happens before a Sheriff/Trustee sale.
- The pre-list foreclosure happens in the weeks/months between the foreclosure sale and the live MLS listing.
- The post-list foreclosure / REO =
Did you know that a seller postcard is proven to get a 100% open rate?
I’ll explain how in a minute, but first I’d like to talk about the 3 levels of opportunity in the bank foreclosure arena, specifically pre-bank foreclosures, which is also known as pre-foreclosures, where the bank foreclosure is looming…
What does that mean?
Well, it means that an owner is significantly behind on their mortgage payments — they’re a defaulted borrower but still own the property. The bank does not have possession of the property. This pre-foreclosure stage happens before a sale.
There’s also a pre-list
It happens to most of us when we finally muster up the courage to call motivated sellers…
Your knees get weak.
Your palms get sweaty.
And don’t even get me started about the ball in the back of your throat and your voice cracking!
The majority of real estate investors share one common trait: fear of calling motivated sellers.
I’ll bet you a kangaroo you’ve had one.. two.. or all of these thoughts running through your mind:
- What if they ask me a question to which I don’t know the answer?
- How do I convince them to sell me their house