Did you know that a seller postcard is proven to get a 100% open rate?
I’ll explain how in a minute, but first I’d like to talk about the 3 levels of opportunity in the bank foreclosure arena, specifically pre-bank foreclosures, which is also known as pre-foreclosures, where the bank foreclosure is looming…
What does that mean?
Well, it means that an owner is significantly behind on their mortgage payments — they’re a defaulted borrower but still own the property. The bank does not have possession of the property. This pre-foreclosure stage happens before a sale.
There’s also a pre-list foreclosure, aka bank foreclosure. These properties are not yet listed on the MLS. They happen somewhere in the weeks/months between the foreclosure auction and the live MLS listing.
And the 3rd opportunity level is the post-list foreclosure / REO = real estate owned. Basically, the bank foreclosed on the property and owns it. Plus, it’s already MLS listed by a local Realtor.
You can find these types of sellers and even identify the hottest neighborhoods across the country through the Motivated Seller Data Feed. This is the system I use to reveal ultra-motivated sellers with different levels of motivations, such as bank foreclosures.
My Gift To You
So, what am I giving away that you can swipe and deploy in your own REI business?
My proven seller postcard.
I’ve used this postcard in my own business for years to market to highly motivated sellers like those explained above, and we’ve had great success with it. I’m happy to share it here, but to be clear, I’ve only given these to my students up until now.
You’re getting something that people typically have to pay for.
Let’s briefly check out some highlights…
Seller Postcard Front
Seller Postcard Back
What’s So Great About This Postcard? Point One…
It’s generic in the way we’re approaching the seller. We aren’t suggesting that we know what’s motivating them, even though we might or we do.
You’ll have more success with that approach because the seller won’t appreciate you knowing things about their personal business even if they are on the public record. So, there’s nothing to be gained from sharing with the seller what a great sleuth you are and how much you’ve dug up on them.
The seller postcard is strategically and deliberately ambiguous.
One reason for that is because the content is on the outside, there’s no envelope to open. In direct mail marketing, when you send a letter, there is a metric called an open rate. We want the open rate to be as high as possible. And we do things to get the recipient to open the envelope so they can see what’s inside.
With a postcard, you eliminate the open rate — it’s already ‘open.’ While we don’t eliminate the possibility of them throwing it in the trash, we do eliminate the possibility of them throwing it in the trash and not knowing what’s in it for them — what we can do for them.
Look, we all sort our mail over the trash or recycling. And if I can clearly see from an envelope that’s selling me something, it’s marketing something, chances are 90% that I’m going to drop in the recycling and not even look at it to process it.
So, the beauty of a postcard is it’s already open when it arrives…therefore, has a 100% open rate.
What’s So Great About This Postcard? Point Two…
You’ll notice where your website and phone number will go on the seller postcard, as well as your return address and name.
We’ve effectively given the recipient more than one way to respond — both from the front and the back of the postcard. They can call us, text us, go to our website or send us a letter.
We always want to give the recipient choices in how they respond, so they can respond in their preferred method.
Swipe & Deploy
Now, all you gotta do is copy and paste the postcard details above, customize it, and then mail ‘em out!
Let me know in the comments if you use this seller postcard or have used it in the past! I’d love to hear about your success.