The Negotiation Advantage Nobody Talks About: Why Sellers Take Less From Someone They Like

Hey there, Josh Brown here.

I want to tell you something that took me a long time to really internalize — and something I heard Cam say recently that stopped me in my tracks because it was so simple and so true.

He was negotiating on a deal near his place in Florida. Small waterfront property. Inheritance situation. He’d already told me he was at $400,000 on his offer — and he knew there were probably people who’d pay more.

His next line was: “But she’s gonna like me the best.”

He wasn’t joking.

He meant

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