If you’re not getting the results you’ve been looking for with your Real Estate business, consistent branding is a great place to look to make an immediate improvement with your marketing efforts.
Branding is a marketing strategy that involves differentiating your business in order to establish a presence in the consumer’s mind so that you can attract and keep customers.
Consistent branding is VERY important and will give you a major advantage over your competition, especially in a competitive market like Real Estate. In fact, the more competitive the market, the more important it is that you do everything you can to stand out amongst your competitors.
Follow This Powerful Marketing Rule To Attract More Customers, Do More Deals & Cash More Checks Fast…
Businesses live and die by the “Rule of Seven”.
The rule of seven is an old marketing strategy that says that a consumer needs to see your marketing offer at least seven times before it really “sinks in” so they can take action on it. This rule still holds up today.
Think about how many times you’ve seen that “annoying commercial” that always seems to come on during your favorite TV show. The reason that the advertiser keeps showing the same ad over and over is because they know and abide by the rule of seven, and so should you!
Make sure to include your logo, tagline and/or company name on all of your marketing pieces. By including your logo in all of your marketing you’re able to maximize your branding efforts and give yourself the best chance for success.
Including your logo or brand name in all of your marketing also allows you to start creating “subconscious connections” to the services you offer in your customers’ minds.
Here’s an example…
If all of a sudden you had a personal issue where you needed to quickly get some adult-sized diapers, what product instantly pops into your mind? Is there a specific brand that stands out as probably the best brand to get if you needed an adult diaper?
When asked the questions most people say “Depends”. Why?
Because Depends has done the best job branding their product to consumers so that when the time comes, YOU choose them for no other reason than brand familiarity.
Think about it, how much do you know about Depends’ absorbency rate, price as compared to competitors, elasticity or comfort? Probably nothing! But if you need help in that department, there is one brand that sticks out in your mind! The one that over time invested in making “subconscious connections” with you.
Consistent Branding Will Give You The Ability To Enhance Your Credibility And Authority Like Nothing Else Can!
That’s why it’s so important that you start thinking of ways to work your brand into your marketing immediately, because like it or not, building your brand does take time and effort.
So let me ask you, can you think of any ways that you can incorporate your brand more into your business? I’d love to hear your ideas or thoughts about consistent branding in the comments section below.
Regards,
Cameron Dunlap
Well, a sign on your car, business cards left everywhere, Google and Facebook marketing can cerytainly help putting the name of your company out there.
And with direct mail, I’ve heard it’s more productive to mail out to 300 people four times, then to send out four mailings to different groups of 300.
But the quickest and simplest way is to jump onto an already established brand. Don’t open a Don’s Hamburgers; open a McDonald’s. Your name recognition and credibility is already built for you! I love what you did with ibuyhouses.com; it’s basically like buying into a franchise!
Thank you Don! We have been getting great feedback from our local iBuyHouses.com network members.
Using an already established brand will add to your credibility as an investor to both sellers and other real estate professionals. You’re absolutely right.
Great content piece Cam!
Hey Cam that makes since the big companies are always showing commercials of there products and a lot of times I go to the stores looking for certain ones. Good one thanks!
Thanks Cam for this good insight!
I have no problem finding have had 15 and more everyday. Finding funding is the problem. I’ve lost a lot of deal.
Thanks Cam for this great insights. When I was reading it, I started to compare with the branding idea that are commonly applied in many other different industry in the current world. To add on your good insights.
I see, at large the real estate industry works on unique branding model and always needs a unique branding model.
Looking at the nature of the business, for instance, Investors have permanent cash buyers and temporary customers (home owners) who are rarely reaching out to investors through referral, website, or initiate phone calls etc etc. Most of the closing are from investors who are reaching out to home owners.
That can not eliminate the importance of branding in investor business, branding is important but I believe it
must fit the nature of the business.
I have seen some of good branding models that are relating to this industry. Here is what I have found from the Google search, an hour ago.
The 4Cs by (Lauterborn, 1990).
Consumer wants and needs;
Cost to satisfy;
Convenience to buy and
Communication
The 4Cs by (Jobber and Fahy, 2009).
Clarity;
Credibility;
Consistency and
Competitiveness
We use these from the beginning of the process to the closing, we brand our selves with some of these 4c model to close the deal, unknowingly.
We build rapport in our communication,
We consistently making follow up,
We make promises or advertising cash closing
We assure quick closing,
And other statements like “we buy as is”, “no closing cost” etc etc all fits in.
From the Google search I have seen so many other good models that a relating to this industry. Test by matching it.
Thanks Cam for awakening us on this matter.
hopw much money is it going to cost me?
Branding has come across my mind a few times, but I never really understood what it meant. Thanks for the insight. My mind is now moving from stagnant to action this area.
Thank you Cam for the reminder. Consistancy is so key in the process, yet we so easily get distracted and forget how important it is.
This is a great post.
Thanks,
Yes, I agree that Branding is important but how about jingles?
I think that would be a part of branding as well, however, Jingles seem to have gone the way of the dinosaur.
They used to be such an integral part of marketing, in fact, I remember and can still sing jingles form decades ago!
What happened to the widespread use of Jingles!?
In the words of marketing genius Dan Kennedy… What’s old is (or certainly can be) new again!
I have had the idea of using my 93 yr old mother’s name in my company name. She is such a loving and giving person. For example: _her first name’s son buys houses. I want her to always be a part of my life and business. She is a single mom who raised 2 great adults.
Thanks for the inspiration Cam.