Can technology KILL your business?
I know, I know…it sounds dramatic and a bit like overkill, but the truth is, the answer to that question isn’t as simple as you might think.
With motivated seller data available to us as investors now more than ever and seemingly cool technology, productivity tools and apps around every corner promising to “scale & automate” your business, the question we need to be asking is…at what cost?
Things have changed…
The ways in which businesses reach consumers has changed drastically over the years.
We’ve gone from mass marketing with newspaper ads, fliers, billboards and radio ads to mass-targeting with Facebook and Google ads, email marketing, autodialers and so on.
But, there is one form of “new school” marketing that seems to bring up the question…“Is this legal or not?” more than any other.
And that is text messaging and/or using robo-dialers to contact leads…or