One of the most commonly asked questions in real estate investing is…
“How do I get MORE qualified leads?!?!”
Well the answer to that question has many parts, but one of the most important things you can do is take a good hard look at the marketing piece being used, and if your response rate needs a bump…consider testing out something new!
One of the first things I generally tell folks who want to see a bump in their response rates is to try the ”Yellow Letter”. It’s one of my favorite marketing tools.
The Yellow Letter appears to be a hand-written
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