{"id":8524,"date":"2026-10-26T18:20:40","date_gmt":"2026-10-26T18:20:40","guid":{"rendered":"https:\/\/realestatewealthnetwork.com\/blog\/?p=8524"},"modified":"2026-10-26T18:20:41","modified_gmt":"2026-10-26T18:20:41","slug":"how-to-start-wholesaling-real-estate","status":"publish","type":"post","link":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/","title":{"rendered":"How to Start Wholesaling Real Estate: 5 Steps That Actually Get You Moving"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hey there.<\/p>\n<p class=\"wp-block-paragraph\">I've been mentoring real estate investors for twenty years. And in that time, I've seen the same thing stop people over and over again \u2014 not the market, not the money, not the competition.<\/p>\n<p class=\"wp-block-paragraph\">It's getting started.<\/p>\n<p class=\"wp-block-paragraph\">John D. Rockefeller said it best: \"The secret of getting ahead is getting started.\" And I'd add one thing to that: momentum is the cure for all fear. Once you start moving, the fear shrinks. But it won't shrink while you're standing still, waiting to feel ready.<\/p>\n<p class=\"wp-block-paragraph\">Here are the five steps I give every new wholesaler who asks me where to begin.<\/p>\n<ul class=\"wp-block-list\">\n<li>Get proper training before you market<\/li>\n<li>Set a sustainable time-or-money marketing budget<\/li>\n<li>Pick one market and commit<\/li>\n<li>Choose 1\u20132 channels and stay consistent<\/li>\n<li>Run an 8-week rolling marketing plan<\/li>\n<\/ul>\n<h2 id=\"h-how-to-start-wholesaling-real-estate-in-5-steps\" class=\"wp-block-heading\">How to start wholesaling real estate in 5 steps<\/h2>\n<div class=\"schema-how-to wp-block-yoast-how-to-block\">\n<p class=\"schema-how-to-description\">Here are the five steps to start wholesaling real estate and get your first deal.<\/p>\n<ol class=\"schema-how-to-steps\">\n<li class=\"schema-how-to-step\" id=\"how-to-step-1793037177313\"><strong class=\"schema-how-to-step-name\">Get Proper Training<\/strong>\n<p class=\"schema-how-to-step-text\">Learn how to find motivated sellers, analyze deals, make offers, and get them sold before you jump in.<\/p>\n<\/li>\n<li class=\"schema-how-to-step\" id=\"how-to-step-1793037191176\"><strong class=\"schema-how-to-step-name\">Determine Your Marketing Budget in Time and Money<\/strong>\n<p class=\"schema-how-to-step-text\">Decide whether you have more time or more money, then commit to a budget you can sustain.<\/p>\n<\/li>\n<li class=\"schema-how-to-step\" id=\"how-to-step-1793037192824\"><strong class=\"schema-how-to-step-name\">Decide Where You're Going to Market<\/strong>\n<p class=\"schema-how-to-step-text\">Pick one city, build buyer relationships there, and get your first deal before expanding.<\/p>\n<\/li>\n<li class=\"schema-how-to-step\" id=\"how-to-step-1793037194516\"><strong class=\"schema-how-to-step-name\">Pick a Marketing Channel and Implement It<\/strong>\n<p class=\"schema-how-to-step-text\">Choose one or two channels that fit your budget and personality, then work them consistently.<\/p>\n<\/li>\n<li class=\"schema-how-to-step\" id=\"how-to-step-1793037196003\"><strong class=\"schema-how-to-step-name\">Build an 8-Week Rolling Plan and Execute It<\/strong>\n<p class=\"schema-how-to-step-text\">Map eight weeks of outreach; as each week ends, add a new week so you always have two months planned.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"h-step-1-get-proper-training\" class=\"wp-block-heading\">Step 1: Get Proper Training<\/h2>\n<p class=\"wp-block-paragraph\">I know this sounds like a pitch, but stay with me. I've watched a lot of people jump into real estate with no foundation \u2014 and they make expensive, avoidable mistakes. Not catastrophic ones necessarily, but time-wasting ones. Spending months in the wrong direction. Putting properties under contract they can't move.<\/p>\n<p class=\"wp-block-paragraph\">In wholesaling specifically, the risk is lower than most real estate strategies. Your earnest money is small and you have escape clauses. But you still need to understand how to find <a href=\"https:\/\/realestatewealthnetwork.com\/blog\/how-to-find-pre-foreclosure-leads\/\">motivated sellers<\/a>, how to analyze a deal, how to make an offer, and how to <a href=\"https:\/\/realestatewealthnetwork.com\/blog\/how-to-sell-a-wholesale-deal\/\">get it sold<\/a>. Get trained before you get going, and you'll get to your first deal faster.<\/p>\n<h2 id=\"h-step-2-determine-your-marketing-budget-in-time-and-money\" class=\"wp-block-heading\">Step 2: Determine Your Marketing Budget in Time and Money<\/h2>\n<p class=\"wp-block-paragraph\">This is where most new investors underestimate what it takes. Marketing is the engine of this business. If you're not telling homeowners that you want to buy their house, you don't have a business.<\/p>\n<p class=\"wp-block-paragraph\">Here's the question I always ask: do you have more time or more money right now?<\/p>\n<p class=\"wp-block-paragraph\">If you have more money than time, you can run paid marketing \u2014 direct mail, data-driven texting campaigns \u2014 and let the system do more of the heavy lifting. If you have more time than money, you can do more of the outreach yourself: cold calling, driving for dollars, working a list manually.<\/p>\n<p class=\"wp-block-paragraph\">Either path works. The key is committing to a <a href=\"https:\/\/realestatewealthnetwork.com\/blog\/wholesale-real-estate-marketing-budget\/\">budget you can sustain<\/a> \u2014 not what you can do for one month and then run out. Something you can keep going consistently. Because deals are a lagging indicator of the marketing you did weeks ago. Stop the marketing, you stop the pipeline.<\/p>\n<p class=\"wp-block-paragraph\">Start where you can. As deals come in, reinvest and scale up.<\/p>\n<h2 id=\"h-step-3-decide-where-you-re-going-to-market\" class=\"wp-block-heading\">Step 3: Decide Where You're Going to Market<\/h2>\n<p class=\"wp-block-paragraph\">Virtual wholesaling means you can work in any market in the country. That's a real advantage. But it also creates a trap: trying to work everywhere, which means you're building traction nowhere.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/realestatewealthnetwork.com\/blog\/how-to-pick-a-wholesale-real-estate-market\/\">Pick one city<\/a> and commit to it. When you focus on a single market, everything else gets easier. You understand the neighborhoods. You build relationships with buyers there. You get a boots-on-the-ground contact who can visit properties for you. Your closing agents and title companies know you.<\/p>\n<p class=\"wp-block-paragraph\">Don't spread yourself across three markets until you're consistently doing deals in one. Get your first deal in your <a href=\"https:\/\/realestatewealthnetwork.com\/blog\/how-to-pick-a-wholesale-real-estate-market\/\">chosen market<\/a> first. Then you can expand.<\/p>\n<h2 id=\"h-step-4-pick-a-marketing-channel-and-implement-it\" class=\"wp-block-heading\">Step 4: Pick a Marketing Channel and Implement It<\/h2>\n<p class=\"wp-block-paragraph\">Now that you know your budget and your market, decide how you're going to reach sellers.<\/p>\n<p class=\"wp-block-paragraph\">The channel doesn't matter as much as people think. Cold calling, texting, direct mail, social media \u2014 all of them work. I say this because the most common question I hear is \"what's the best marketing strategy?\" And the honest answer is: all marketing works if you work the marketing.<\/p>\n<p class=\"wp-block-paragraph\">What kills results isn't the channel. It's inconsistency \u2014 and <a href=\"https:\/\/realestatewealthnetwork.com\/blog\/consistent-deal-flow-real-estate\/\">consistent deal flow<\/a> only comes from working the marketing every week. Starting, stopping, second-guessing, trying something new before the first thing had a real chance.<\/p>\n<p class=\"wp-block-paragraph\">Pick one or two channels that fit your budget and your personality. Then commit to them.<\/p>\n<h2 id=\"h-step-5-build-an-8-week-rolling-plan-and-execute-it\" class=\"wp-block-heading\">Step 5: Build an 8-Week Rolling Plan and Execute It<\/h2>\n<p class=\"wp-block-paragraph\">This is the piece most people skip \u2014 and it's why so many investors wake up on Monday with no idea what they're doing that week.<\/p>\n<p class=\"wp-block-paragraph\">Sit down and map out the next eight weeks of marketing activity. Who are you contacting, how, and when? How many pieces of mail, how many calls, how many texts? Write it out. Make it a schedule.<\/p>\n<p class=\"wp-block-paragraph\">Then, as you finish one week, add a new week to the end. You always have two months of activity mapped out in front of you. Always.<\/p>\n<p class=\"wp-block-paragraph\">What this eliminates is the drift. Without a plan, it's easy to get to Thursday and realize you haven't done any marketing this week. Then Monday comes and the same thing happens. Suddenly, you look back and it's been six weeks and nothing went out. Then you wonder why there are no leads coming in.<\/p>\n<p class=\"wp-block-paragraph\">The plan removes the decision from the equation. You don't have to think about what to do \u2014 you just do what's on the plan.<\/p>\n<h2 id=\"h-one-more-thing-about-fear\" class=\"wp-block-heading\">One More Thing About Fear<\/h2>\n<p class=\"wp-block-paragraph\">I want to come back to the fear piece, because it's real and I don't want to gloss over it.<\/p>\n<p class=\"wp-block-paragraph\">New investors are afraid of making mistakes. And yes, you probably will make some. Every investor I've ever mentored has. I've made plenty myself. What you want to do is mitigate the size of those mistakes \u2014 keep your earnest money small, use escape clauses, know your numbers before you commit \u2014 but don't let the fear of an imperfect first step keep you from taking one.<\/p>\n<p class=\"wp-block-paragraph\">The investors I've watched succeed aren't the ones who had everything figured out before they started. They're the ones who got moving. They made mistakes, learned fast, and kept going. The ones who are still waiting to feel ready? Most of them are still waiting.<\/p>\n<p class=\"wp-block-paragraph\">So take the first step. Then the second. Momentum will do the rest.<\/p>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1793037222760\"><strong class=\"schema-faq-question\">How do I start wholesaling real estate?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Start with training, set a marketing budget in time or money, pick one market, choose a channel, and run an 8-week rolling plan until you get your first deal.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1793037233793\"><strong class=\"schema-faq-question\">Do I need a lot of money to start wholesaling?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Not necessarily. If you have more time than money, you can cold call, drive for dollars, and work lists yourself. If you have more money than time, paid marketing can do more of the lifting.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1793037236523\"><strong class=\"schema-faq-question\">Should I wholesale in multiple markets at once?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">No. Pick one city and get consistent deals there first. Spreading across markets early usually means traction nowhere.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1793037238424\"><strong class=\"schema-faq-question\">What's the best wholesaling marketing strategy?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">All marketing works if you work the marketing. Inconsistency kills results more than the channel you pick.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1793037240445\"><strong class=\"schema-faq-question\">How long should my wholesaling marketing plan be?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Map eight weeks of activity and keep rolling a new week onto the end so you always have two months planned.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">If you're ready to start finding motivated sellers, the Real Estate Data Feed is built for exactly that. Nationwide leads including pre-foreclosures, absentee owners, and stacked motivation filters \u2014 so you're reaching the people most likely to want to sell. There's a <a href=\"https:\/\/realestatewealthnetwork.com\/real-estate-data-feed\/\">7-day free trial<\/a> to see what's available in your market.<\/p>\n<p class=\"wp-block-paragraph\">Let's get you moving.<\/p>\n<p class=\"wp-block-paragraph\">Regards,<br \/>Lou Castillo<\/p>","protected":false},"excerpt":{"rendered":"<p>Most new wholesalers stall before they ever make an offer. Here are the 5 steps I give every investor who asks me how to start wholesaling real estate and actually get moving.<\/p>\n<div data-animation=\"no-animation\" data-icons-animation=\"no-animation\" data-overlay=\"\" data-change-size=\"\" data-button-size=\"1\" style=\"font-size:1em!important;display:none;\" class=\"supsystic-social-sharing supsystic-social-sharing-package-flat supsystic-social-sharing-content supsystic-social-sharing-content-align-left\" data-text=\"\"><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter facebook\" target=\"_blank\" title=\"Facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fhow-to-start-wholesaling-real-estate%2F\" data-main-href=\"http:\/\/www.facebook.com\/sharer.php?u={url}\" data-nid=\"1\" data-name=\"\" data-pid=\"1\" data-post-id=\"8524\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-facebook\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter twitter\" target=\"_blank\" title=\"Twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fhow-to-start-wholesaling-real-estate%2F&text=How+to+Start+Wholesaling+Real+Estate%3A+5+Steps+That+Actually+Get+You+Moving\" data-main-href=\"https:\/\/twitter.com\/share?url={url}&text={title}\" data-nid=\"2\" data-name=\"\" data-pid=\"1\" data-post-id=\"8524\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-twitter\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter linkedin\" target=\"_blank\" title=\"Linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&title=How+to+Start+Wholesaling+Real+Estate%3A+5+Steps+That+Actually+Get+You+Moving&url=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fhow-to-start-wholesaling-real-estate%2F\" data-main-href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&title={title}&url={url}\" data-nid=\"13\" data-name=\"\" data-pid=\"1\" data-post-id=\"8524\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-linkedin\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><\/div>","protected":false},"author":7,"featured_media":8535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,39,309],"tags":[422,365,345,425,424,426,402,367],"class_list":["post-8524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-deals","category-motivation-success","category-rei-marketing","tag-how-to-start-wholesaling-real-estate","tag-how-to-wholesale-houses","tag-motivated-seller-marketing","tag-real-estate-investing-for-beginners","tag-real-estate-wholesaling-steps","tag-wholesale-real-estate-strategy","tag-wholesale-real-estate-tips","tag-wholesaling-for-beginners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Start Wholesaling Real Estate: 5 Steps That Get You Moving<\/title>\n<meta name=\"description\" content=\"Most new wholesalers stall before they ever make an offer. 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Inconsistency kills results more than the channel you pick.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#faq-question-1793037240445","position":5,"url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#faq-question-1793037240445","name":"How long should my wholesaling marketing plan be?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Map eight weeks of activity and keep rolling a new week onto the end so you always have two months planned.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#howto-1","name":"How to Start Wholesaling Real Estate: 5 Steps That Actually Get You Moving","mainEntityOfPage":{"@id":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#article"},"description":"Here are the five steps to start wholesaling real estate and get your first deal.","step":[{"@type":"HowToStep","url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#how-to-step-1793037177313","name":"Get Proper Training","itemListElement":[{"@type":"HowToDirection","text":"Learn how to find motivated sellers, analyze deals, make offers, and get them sold before you jump in."}]},{"@type":"HowToStep","url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#how-to-step-1793037191176","name":"Determine Your Marketing Budget in Time and Money","itemListElement":[{"@type":"HowToDirection","text":"Decide whether you have more time or more money, then commit to a budget you can sustain."}]},{"@type":"HowToStep","url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#how-to-step-1793037192824","name":"Decide Where You're Going to Market","itemListElement":[{"@type":"HowToDirection","text":"Pick one city, build buyer relationships there, and get your first deal before expanding."}]},{"@type":"HowToStep","url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#how-to-step-1793037194516","name":"Pick a Marketing Channel and Implement It","itemListElement":[{"@type":"HowToDirection","text":"Choose one or two channels that fit your budget and personality, then work them consistently."}]},{"@type":"HowToStep","url":"https:\/\/realestatewealthnetwork.com\/blog\/how-to-start-wholesaling-real-estate\/#how-to-step-1793037196003","name":"Build an 8-Week Rolling Plan and Execute It","itemListElement":[{"@type":"HowToDirection","text":"Map eight weeks of outreach; as each week ends, add a new week so you always have two months planned."}]}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/8524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=8524"}],"version-history":[{"count":5,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/8524\/revisions"}],"predecessor-version":[{"id":8536,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/8524\/revisions\/8536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/media\/8535"}],"wp:attachment":[{"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=8524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=8524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestatewealthnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=8524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}