{"id":8057,"date":"2022-09-30T15:05:48","date_gmt":"2022-09-30T15:05:48","guid":{"rendered":"https:\/\/realestatewealthnetwork.com\/blog\/?p=8057"},"modified":"2022-09-30T15:07:23","modified_gmt":"2022-09-30T15:07:23","slug":"proven-marketing-tool","status":"publish","type":"post","link":"https:\/\/realestatewealthnetwork.com\/blog\/proven-marketing-tool\/","title":{"rendered":"Swipe &#038; Deploy: Cam&#8217;s \u201cOTHER\u201d Proven Marketing Tool That Gets Motivated Sellers Calling FAST"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In my last few posts, we talked about the significance a proven marketing tool can have on your real estate business.<\/p>\n<p class=\"wp-block-paragraph\">I even let you fine folks swipe and deploy\u2026<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/realestatewealthnetwork.com\/blog\/seller-postcard\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Proven Seller Postcard<\/a>\u00a0<\/li>\n<li><a href=\"https:\/\/realestatewealthnetwork.com\/blog\/seller-letter\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Proven Seller Letter<\/a><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">I also shared the 3 levels of opportunity in the bank foreclosure arena: pre-foreclosure, which happens <em>before<\/em> a sale; pre-list foreclosure happens in the weeks\/months between the foreclosure auction and the live MLS listing; and the post-list foreclosure \/ REO (real estate owned), which is when the bank has foreclosed on the property, owns it and listed it on the MLS.<\/p>\n<p class=\"wp-block-paragraph\">So, while normally we reserve this for our paid Real Estate Wealth Network clients, today I\u2019m serving it up to you for FREE. Enjoy\u2026<\/p>\n<h2 class=\"wp-block-heading\"><strong>My OTHER Proven Marketing Tool<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong><em>Sell Your House For A Fair Price, On The Date Of Your Choice, Without Doing Any Repairs!<\/em><\/strong><\/p>\n<p class=\"wp-block-paragraph\">{Your Name}<br \/>{Company Name}<br \/>{Company Address}<\/p>\n<p>{date}<\/p>\n<p>Dear {owner - first name}\u00a0{owner - last name}:<\/p>\n<p>Via the public record, I learned of your ownership of the property at {property - street}\u00a0in {property - city}, and thought I would write to see if you would be interested in selling.<\/p>\n<p>If you need to sell quickly and can't afford (or don't want to) pay thousands of dollars for real estate agent fees, then I may be just what you are looking for! \u00a0I'm confident I have a solution for you.<\/p>\n<p>I purchase homes from folks just like you in a variety of situations with no fees or commissions. \u00a0I use private funds that require no long drawn out bank approvals, so I am able to close quickly.<\/p>\n<p>I specialize in solving problems.\u00a0If you are behind on payments, facing foreclosure, relocating, divorcing, liquidating an estate, tired of being a landlord, or just need to sell quickly, I can help! \u00a0It doesn't matter what condition the home is in.<\/p>\n<p>Contact me at your earliest convenience, so we can come up with a solution.<\/p>\n<p>Sincerely,<\/p>\n<p>{Your Name}<br \/>{Company Name}<br \/>{Company Address}<br \/>{Your Email}<br \/>{Your Phone Number}<\/p>\n<h2 class=\"wp-block-heading\"><strong>What\u2019s So Great About THIS Proven Marketing Tool?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">So, the thing that's so great about this letter, as with the others, is that it\u2019s a very generic approach \u2014 we aren't suggesting we know anything personal about them... though we certainly might.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\"><em><strong>Side Note:<\/strong> Those of you who have access to my <a href=\"https:\/\/realestatewealthnetwork.com\/vacant-house-data-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vacant House Data Feed<\/a> or <a href=\"https:\/\/realestatewealthnetwork.com\/motivated-seller-data-feed\/setup.php\" target=\"_blank\" rel=\"noreferrer noopener\">Motivated Seller Data Feed<\/a> know exactly what's motivating this person. So the idea is we may know, but we don't let on that we know.<\/em><\/p>\n<p class=\"wp-block-paragraph\">Again, this letter is intentionally and cleverly ambiguous in its insight as to the seller\u2019s circumstances.<\/p>\n<p class=\"wp-block-paragraph\">And then it knocks down their <strong>objections<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>We can sell quickly.&nbsp;<\/li>\n<li>Doesn't matter what condition the house is in.&nbsp;<\/li>\n<li>Multiple ways to respond \u2014 text, call, email, snail mail<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>The Importance Of A Good Headline<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Now, another thing that I want to comment on is the <strong>headline<\/strong> on this letter. You could also put it on the envelope\u2026 it would make a great envelope teaser copy to enhance the open rate.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">This headline is extremely effective.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">Why?<\/p>\n<p class=\"wp-block-paragraph\">Well, I used to write: \u201cSell fast for cash.\u201d&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">But a seller once said to me that it felt like I was putting pressure on her. It was at that moment that I realized that fast cash closings are not what every seller wants\u2026<\/p>\n<p class=\"wp-block-paragraph\">But to close on the date of their choice definitely is what every seller wants. So, we created the new headline\u2026 and it\u2019s been kicking butt ever since.<\/p>\n<h2 class=\"wp-block-heading\"><strong>There\u2019s \u201cSalesy\u201d... And Then There\u2019s \u201cOverly Salesy\u201d<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">I\u2019d like to note that in contrast to the other letter I shared in my previous blog post\u2026 this one involves more clear, more deliberate salesmanship. In the other letter, it's framed and toned in a very folksy way \u2014 there's plenty of salesmanship in it, but it's not obvious.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">This other letter is a more direct sales message, but(!) it\u2019s also not sensationalistic. There are very few exclamation points or bold or underlining. And it doesn't use a lot of the overt salesmanship tactics that people tend to think are necessary.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">So, it's really just a matter of the kind of messaging that works best for you.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Split Testing And The Rule Of Seven<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">You might want to try split testing, sending both letters.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">You could send the other letter first, and then a month later send this letter to the same batch of leads, because the same person might respond to one but not the other.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">Heck, you could even do a triple split test with my proven postcard, too!<\/p>\n<p class=\"wp-block-paragraph\">And keep this in mind: the rule of 7. That rule says that it takes seven touches to get the maximum amount of prospects to respond.<\/p>\n<p class=\"wp-block-paragraph\">So, you\u2019d want to send a letter, then a postcard and then another letter where the messaging is different\u2026 and then go back and repeat each of them again. What you'll find is that process, in effect, is split testing.&nbsp;<\/p>\n<p class=\"wp-block-paragraph\">You'll quickly learn which of your mail pieces gets a higher response rate. But also, remember that you wouldn't want to send the same mail piece over and over again \u2014 different messaging is a good idea because not everybody responds to the same messaging.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><strong>Final Thought On My Proven Marketing Tool<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The sales copy used in this letter could be swapped out for a postcard and vice versa. So, if you get a better response rate to postcards, then use this copy on a postcard campaign. Bonus, if you have a tight marketing budget, postcards are less expensive to send than letters with envelopes.<\/p>\n<p class=\"wp-block-paragraph\">Now, swipe and deploy this proven marketing tool below for your own REI business! And please let me know in the comments when it works for you!<\/p>\n<p class=\"wp-block-paragraph\">Regards,<\/p>\n<p class=\"wp-block-paragraph\">Cameron Dunlap<\/p>","protected":false},"excerpt":{"rendered":"<p>In my last few posts, we talked about the significance a proven marketing tool can have on your real estate business. I even let you fine folks swipe and deploy\u2026 My Proven Seller Postcard\u00a0My Proven Seller Letter I also shared the 3 levels of opportunity in the bank foreclosure arena: pre-foreclosure, which happens before a [&hellip;]<\/p>\n<div data-animation=\"no-animation\" data-icons-animation=\"no-animation\" data-overlay=\"\" data-change-size=\"\" data-button-size=\"1\" style=\"font-size:1em!important;display:none;\" class=\"supsystic-social-sharing supsystic-social-sharing-package-flat supsystic-social-sharing-content supsystic-social-sharing-content-align-left\" data-text=\"\"><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter facebook\" target=\"_blank\" title=\"Facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fproven-marketing-tool%2F\" data-main-href=\"http:\/\/www.facebook.com\/sharer.php?u={url}\" data-nid=\"1\" data-name=\"\" data-pid=\"1\" data-post-id=\"8057\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-facebook\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter twitter\" target=\"_blank\" title=\"Twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fproven-marketing-tool%2F&text=Swipe+%26%23038%3B+Deploy%3A+Cam%26%238217%3Bs+%E2%80%9COTHER%E2%80%9D+Proven+Marketing+Tool+That+Gets+Motivated+Sellers+Calling+FAST\" data-main-href=\"https:\/\/twitter.com\/share?url={url}&text={title}\" data-nid=\"2\" data-name=\"\" data-pid=\"1\" data-post-id=\"8057\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-twitter\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><a data-networks=\"[]\" class=\"social-sharing-button sharer-flat sharer-flat-1 counter-standard without-counter linkedin\" target=\"_blank\" title=\"Linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&title=Swipe+%26%23038%3B+Deploy%3A+Cam%26%238217%3Bs+%E2%80%9COTHER%E2%80%9D+Proven+Marketing+Tool+That+Gets+Motivated+Sellers+Calling+FAST&url=https%3A%2F%2Frealestatewealthnetwork.com%2Fblog%2Fproven-marketing-tool%2F\" data-main-href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&title={title}&url={url}\" data-nid=\"13\" data-name=\"\" data-pid=\"1\" data-post-id=\"8057\" data-url=\"https:\/\/realestatewealthnetwork.com\/blog\/wp-admin\/admin-ajax.php\" rel=\"noreferrer nofollow\" data-mailto=\"\"><i class=\"fa-ssbs fa-ssbs-fw fa-ssbs-linkedin\"><\/i><div class=\"counter-wrap standard\"><span class=\"counter\">0<\/span><\/div><\/a><\/div>","protected":false},"author":2,"featured_media":8058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309],"tags":[],"class_list":["post-8057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rei-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cam&#039;s Proven Marketing Tool To Get Motivated Seller Calling FAST<\/title>\n<meta name=\"description\" content=\"In my last few posts, we talked about the significance a proven marketing tool can have on your real estate business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realestatewealthnetwork.com\/blog\/proven-marketing-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swipe &amp; 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